Today, the European Commission arrived at an important settlement with Microsoft regarding the manner in which Microsoft’s Internet Explorer browser is presented as a default browsing option to consumers who are using Windows-based PC’s. The Commission has recognized not only that web browsers are extremely important in defining the overall experience for web users, but that this is also critical place to take action in order to promote choice and innovation on behalf of consumers so that open standards and innovation can flourish everywhere on the web.
Microsoft and the European Commission have agreed on Microsoft’s proposal to present a “Browser Choice Screen” to users with a choice of 12 browsers, based on popularity as determined by market share within the European Union. Flock was included as one of the 12 browsers, and this means that 100 Million Windows users will receive a window notifying them of their choice in innovative offerings other than Internet Explorer.
This is a big win for consumers.
Most people have surely made their choice in browsers without understanding the full range of offerings available. Above all, the Social Web continues to grow throughout the world, (Facebook added 250 Million users this year, topping 350MM, and Twitter continues to ignite passionate people from every corner of the globe) Flock’s specific focus on delivering a browser that is designed to better serve the needs of people who are not just consumers, but also active participants in social behaviors on the web; from publishing blogs, to updating profiles, to tweeting, to discovering media and staying better informed from all their own sources of interest…all from within the comfort of their own browser.
Flock is delighted about the spirit of the Choice Screen, and very excited to be selected as one of the browsers that will be presented to the broader European community. We are hopeful that many more people around the world will agree that the web has evolved far beyond the capabilities of conventional web browsers, and that Flock is the best solution for people who want to stay up to date with a variety of people, content and media as every day evolves quickly.
Official European Commission link here:
http://bit.ly/63M5SC
-Cheers
Dan Burkhart
Vice President of Marketing and Business Development at Flock
Dan ‘at’ flock dot com
Tags: EuropeanCommission""BallotScreen""ChoiceScreen""E.U.
